Privacy Policy

Effective date: 17 July 2026
Last updated: 17 July 2026

1. Introduction

FUSION FASHION CO, trading as Fusion Fashion, respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, hold, use and disclose personal information when you:

• visit fusionfashion.com.au;

• purchase or attempt to purchase our products;

• create or use a customer account;

• subscribe to our marketing communications;

• contact our customer support team;

• participate in a competition, promotion or giveaway;

• submit a product review or other content;

• interact with us through social media; or

• otherwise interact with Fusion Fashion.

In this Privacy Policy, “Fusion Fashion”, “we”, “us” and “our” refer to FUSION FASHION CO.

2. Our Business Details

Legal business name: FUSION FASHION CO
Trading name: Fusion Fashion
ABN: 91 254 210 353
Website: fusionfashion.com.au
Business location: Rydalmere NSW 2116, Australia
Email: support@fusionfashion.com.au

3. Personal Information We Collect

The personal information we collect depends on how you interact with us.

Contact and identity information

We may collect:

• your full name;

• email address;

• telephone number;

• billing address;

• delivery address;

• account details;

• social media username; and

• any other contact information you provide.

Order and transaction information

We may collect:

• products ordered;

• product sizes and colours;

• order number;

• order value;

• order date;

• payment status;

• billing information;

• discount codes used;

• delivery and tracking information;

• returns, exchanges and refunds; and

• communications relating to your order.

Payments are processed through Shopify and third-party payment providers. Fusion Fashion does not generally receive or store your complete credit or debit card number.

Account information

If you create a customer account, we may collect:

• your login information;

• saved addresses;

• order history;

• product preferences; and

• account activity.

You are responsible for keeping your account login details secure.

Website and device information

When you visit our website, we and our service providers may automatically collect:

• your IP address;

• browser type;

• device type;

• operating system;

• approximate location;

• referring website;

• pages viewed;

• products viewed;

• shopping cart activity;

• checkout activity;

• website interactions;

• session information; and

• cookies and similar identifiers.

Customer support information

When you contact us, we may collect:

• copies of your communications;

• your enquiry or complaint;

• photographs or videos you provide;

• product fault information;

• return information; and

• any other details required to assist you.

Marketing information

Where you subscribe to marketing communications, we may collect:

• your email address;

• your marketing preferences;

• the date and method of your consent;

• your interaction with marketing messages;

• products you have viewed; and

• information about whether you opened or clicked a message.

Reviews and customer content

If you submit a review, photograph, video, testimonial, comment or social media content, we may collect and display that content together with your name or username where permitted.

Please do not provide personal information about another person unless you have their permission.

Competition and promotion information

If you enter a competition, giveaway or promotion, we may collect:

• your name;

• contact details;

• social media username;

• entry details;

• prize delivery information; and

• any other information stated in the promotion conditions.

4. How We Collect Personal Information

We may collect personal information:

• directly from you;

• through our website;

• through Shopify;

• when you create an account;

• when you place an order;

• when you contact us;

• through cookies and similar technologies;

• through payment providers;

• through delivery and fulfilment providers;

• through social media platforms;

• through advertising and analytics providers;

• through promotions and giveaways; and

• from publicly available sources where permitted by law.

Where reasonable and practical, we will collect personal information directly from you.

5. Why We Collect and Use Personal Information

We may collect and use personal information to:

• operate our online store;

• provide products and services;

• process and fulfil orders;

• process payments;

• confirm customer identity;

• provide order confirmations;

• arrange shipping and delivery;

• provide tracking information;

• process returns, exchanges and refunds;

• respond to enquiries and complaints;

• provide customer support;

• maintain customer accounts;

• detect and prevent fraud;

• protect our customers and website;

• improve our products and services;

• analyse website performance;

• understand customer preferences;

• personalise website content;

• manage stock and product demand;

• manage competitions, promotions and giveaways;

• request or display customer reviews;

• send marketing communications where permitted;

• measure advertising performance;

• maintain business, taxation and accounting records;

• enforce our website policies;

• resolve disputes;

• comply with legal obligations; and

• protect our legal rights and interests.

We will not use personal information for an unrelated purpose unless you consent or the use is otherwise permitted or required by law.

6. Information Required to Process Orders

Certain personal information is required for us to process and deliver an order.

This may include:

• your name;

• delivery address;

• billing information;

• email address;

• telephone number; and

• payment information.

If you do not provide the required information, we may be unable to:

• accept your order;

• process payment;

• deliver your products;

• provide customer support; or

• process a return or refund.

7. Marketing Communications

We may send you promotional emails where:

• you have expressly subscribed;

• you have otherwise provided valid consent; or

• we are legally permitted to contact you.

Marketing communications may include information about:

• new products;

• product releases;

• restocks;

• promotions;

• discounts;

• competitions;

• giveaways; and

• other Fusion Fashion news.

Our marketing messages will identify Fusion Fashion and provide a way to unsubscribe.

You can unsubscribe at any time by:

• clicking the unsubscribe link in a marketing email; or

• contacting support@fusionfashion.com.au.

We will process unsubscribe requests within the period required by applicable law.

Unsubscribing from marketing will not stop essential service communications relating to:

• an existing order;

• delivery;

• an account;

• a return;

• a refund;

• security; or

• a customer service request.

We will not automatically add you to marketing lists merely because you submitted an enquiry or completed a purchase unless we have an appropriate basis to do so.

8. Cookies and Similar Technologies

Our website may use:

• cookies;

• pixels;

• tags;

• local storage;

• software development kits; and

• similar tracking technologies.

These technologies may collect information about your device and website activity.

Essential cookies

Essential cookies help provide functions such as:

• website navigation;

• shopping cart operation;

• checkout;

• account login;

• payment security;

• fraud prevention; and

• saving privacy preferences.

Disabling essential cookies may prevent parts of the website from operating correctly.

Preference cookies

Preference cookies may remember:

• language;

• location;

• currency;

• recently viewed products; and

• other website settings.

Analytics cookies

Analytics technologies help us understand:

• how customers use the website;

• which pages and products are viewed;

• how visitors arrive at the website;

• website performance;

• website errors; and

• how the website can be improved.

Advertising cookies and pixels

Advertising technologies may be used to:

• measure advertising performance;

• understand whether advertising led to a purchase;

• create advertising audiences;

• limit repeated advertising; and

• display advertising that may be more relevant.

Depending on the services we use, these providers may include:

• Meta;

• Google;

• TikTok;

• Shopify; and

• other advertising or analytics providers.

You may manage cookies through:

• our cookie preference tool, where available;

• your browser settings;

• your device settings; and

• the privacy settings provided by relevant advertising platforms.

Blocking cookies may affect website functions, including the shopping cart, customer login and checkout.

9. Shopify

Our online store is hosted through Shopify.

Shopify may process personal information to provide services including:

• website hosting;

• ecommerce functionality;

• checkout;

• payment processing;

• customer accounts;

• security;

• fraud prevention;

• analytics; and

• technical support.

Shopify may also collect information directly through our store in accordance with its own privacy policies and contractual arrangements.

Using Shopify does not remove our responsibility to handle personal information in accordance with applicable privacy laws.

10. Payment Providers

Payments may be processed by Shopify Payments or another payment provider displayed during checkout.

Payment providers may collect information including:

• your name;

• billing address;

• payment card information;

• bank or account information;

• transaction information;

• device information; and

• fraud-prevention information.

Payment providers process this information under their own privacy policies and terms.

We generally receive confirmation that payment was successful rather than your complete payment card details.

11. Buy Now, Pay Later Providers

Where you select a buy now, pay later service, the provider may collect and process personal information to:

• assess your application;

• verify your identity;

• process payments;

• manage repayments;

• prevent fraud; and

• provide its services.

Your relationship with that provider is also governed by its own privacy policy and terms.

12. How We Disclose Personal Information

We may disclose personal information to organisations that help us operate Fusion Fashion, including:

• Shopify;

• payment providers;

• banks and financial institutions;

• buy now, pay later providers;

• courier, postal and delivery providers;

• warehouses and fulfilment providers;

• manufacturers and suppliers where necessary;

• website hosting providers;

• information technology providers;

• customer service providers;

• email marketing providers;

• analytics providers;

• advertising and social media platforms;

• fraud-prevention and security providers;

• accountants, lawyers and other professional advisers;

• insurers;

• government bodies and regulators;

• law-enforcement authorities where required; and

• potential purchasers or advisers involved in a proposed sale, restructure or transfer of our business.

We only disclose information that is reasonably required for the relevant service or purpose.

Our service providers may have their own privacy policies and legal obligations.

13. Sale of Personal Information

We do not sell personal information for money.

We may disclose limited website, device or shopping activity to advertising and analytics providers as described in this Privacy Policy.

Some overseas privacy laws may use broad definitions of “sale”, “sharing” or targeted advertising. Where those laws apply, additional privacy choices may be made available through our website or cookie preference tools.

14. Overseas Disclosure and Processing

Some service providers may store or process personal information outside Australia.

This may include Shopify, cloud hosting providers, payment providers, marketing providers, analytics providers and social media platforms.

Information may be processed in countries including:

• Canada;

• the United States; and

• other countries in which our service providers or their related companies operate.

The countries involved may change depending on the services used and where the customer is located.

Privacy and data protection laws in other countries may differ from Australian law.

Where required by applicable law, we will take reasonable steps to ensure overseas recipients handle personal information appropriately.

15. Data Security

We take reasonable steps to protect personal information from:

• misuse;

• interference;

• loss;

• unauthorised access;

• unauthorised modification; and

• unauthorised disclosure.

Security measures may include:

• secure website connections;

• access restrictions;

• password protection;

• payment security systems;

• fraud-detection tools;

• reputable service providers;

• confidentiality obligations; and

• secure storage practices.

No internet transmission, website, database or storage system can be guaranteed to be completely secure.

You should:

• use a strong and unique password;

• keep your login details private;

• log out on shared devices; and

• contact us immediately if you suspect unauthorised account activity.

16. Data Breaches

If we become aware of a data breach involving personal information, we will investigate the incident and take reasonable steps to reduce potential harm.

Where required by the Privacy Act 1988 or another applicable law, we will notify affected individuals and the Office of the Australian Information Commissioner.

17. How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for purposes including:

• processing transactions;

• providing customer service;

• maintaining order history;

• managing returns and warranties;

• preventing fraud;

• maintaining taxation and accounting records;

• resolving disputes;

• enforcing agreements; and

• complying with legal obligations.

Retention periods may vary depending on the type of information and legal requirements.

When personal information is no longer required, we may securely destroy, delete or de-identify it, subject to legal and technical limitations.

18. Accessing Your Personal Information

You may request access to personal information we hold about you.

To make a request, contact:

support@fusionfashion.com.au

Please use the subject line:

Personal Information Access Request

We may ask you to verify your identity before providing access.

In limited circumstances, we may refuse access where permitted by law. If we refuse a request, we will provide an explanation where legally required.

19. Correcting Your Personal Information

You may ask us to correct personal information that is:

• inaccurate;

• incomplete;

• out of date;

• irrelevant; or

• misleading.

Contact support@fusionfashion.com.au and explain what information should be corrected.

We may ask you to verify your identity or provide supporting information.

20. Deletion Requests

You may request deletion of personal information by contacting support@fusionfashion.com.au.

We will assess the request under applicable law.

We may need to retain certain information where required for:

• taxation;

• accounting;

• fraud prevention;

• legal compliance;

• dispute resolution;

• enforcing agreements; or

• protecting legal rights.

Deleting personal information may also require the closure of your customer account.

21. Customer Accounts

If you create a customer account, you may be able to view or update some personal information through your account settings.

Please contact us if:

• information cannot be updated through your account;

• you want to close your account; or

• you believe someone has accessed your account without permission.

22. Children and Young People

Our website and products are intended for a general audience.

A person who is not legally able to enter into a binding purchase agreement should only place an order with the permission and involvement of a parent or legal guardian.

We do not knowingly collect personal information from children where parental or guardian consent is legally required without obtaining appropriate consent.

If you believe a child has provided personal information without appropriate permission, contact support@fusionfashion.com.au.

23. Social Media

When you interact with Fusion Fashion through a social media platform, that platform may collect and process personal information under its own privacy policy.

Information you make public on social media may be visible to:

• Fusion Fashion;

• other platform users; and

• the general public.

Please avoid publicly posting sensitive information, order details, residential addresses or payment information.

24. Customer Reviews and User Content

Customer reviews and other content may be published on our website or social media channels.

Published content may include:

• your chosen display name;

• your review;

• photographs or videos you submit;

• the product reviewed; and

• the date of the review.

Do not include information in a review that you do not want made public.

We may remove personal contact details or sensitive information from submitted content before publication.

25. Third-Party Websites

Our website may contain links to websites, applications or social media platforms operated by third parties.

We do not control the privacy, security or content practices of independent third parties.

You should review the privacy policy of a third-party service before providing personal information.

26. Privacy Complaints

To make a complaint about how we have handled personal information, contact:

FUSION FASHION CO
Trading as Fusion Fashion
ABN 91 254 210 353
Rydalmere NSW 2116, Australia
support@fusionfashion.com.au
fusionfashion.com.au

Please use the subject line:

Privacy Complaint

Please include:

• your full name;

• your contact details;

• a description of your complaint;

• relevant dates;

• your order number, where applicable; and

• the outcome you are requesting.

We aim to acknowledge a privacy complaint within 5 business days and provide a response within 30 calendar days.

Complex matters may require additional time. If so, we will provide an update where reasonably possible.

If the Privacy Act 1988 applies to us and you are not satisfied with our response, you may be entitled to contact the Office of the Australian Information Commissioner.

27. Your Rights in Other Countries

Customers located outside Australia may have additional rights under the privacy laws that apply in their location.

Depending on the applicable law, these rights may include:

• access to personal information;

• correction of personal information;

• deletion of personal information;

• restriction of processing;

• objection to processing;

• data portability;

• withdrawal of consent; and

• opting out of certain advertising or data-sharing practices.

To submit a privacy request, contact support@fusionfashion.com.au.

We may need to verify your identity and location before processing the request.

28. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes to:

• our business;

• our website;

• our products and services;

• our technology;

• our service providers; or

• applicable privacy laws.

The latest version will be published on fusionfashion.com.au with the updated date.

Material changes may also be communicated through the website or by email where appropriate.

29. Contact Us

For privacy questions, access requests, correction requests, deletion requests or complaints, contact:

FUSION FASHION CO
Trading as Fusion Fashion
ABN 91 254 210 353
Rydalmere NSW 2116, Australia
support@fusionfashion.com.au
fusionfashion.com.au